What is digital marketing?Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.Common methods of digital marketingEmail MarketingThis is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.Search Engine OptimizationIt is an organic way of optimizing your online content to improve the ranking of your website on the search engine.There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.Search Engine MarketingWhen someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.Pay Per ClickThe fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.Social Media MarketingThe process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.Display AdvertisingIt is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.Content MarketingThis type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.How a fresher would benefit from digital marketing?In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.
RN Nurses Make Up the Largest Group of Health Care Professionals
The largest group of health care professionals…and growingRN Nurses belong to the largest group of health care professionals in the US today. In 2008 there existed 2.6 million nursing jobs in the US. 60 % of this number was employed in hospitals while various smaller health care and health education facilities accounted for the rest. The nursing profession is divided into many specializations, each classified according to the branch of medicine to which they belong and the type of service that is required of the nurse.Types of Nursing CareYou may for instance have RN nurses trained especially to care for the elderly. Within this capacity, a nurse may give primary health care, nursing care, drug administration care and specialty care.Primary health care refers to the advice and services given for initial check-ups and health problems. While this form of health care is usually associated with doctors, RN nurses may also dispose of these functions within their scope of competence.Nursing care refers to overseeing the implementation of the physician’s directives. In this capacity, RN nurses may provide psychiatric care for mentally disturbed people. This category also includes caring for women in their pre-natal stage and after they give birth.RN nurses may also take care of administering drugs to patients in accordance with the prescription of the attending physician.Specialty care denotes the services rendered by nurses within their field of specialization. As such we have nurses who provide geriatric care for old people, cardiac care for people affected with heart ailments, and so on.What are the prospects for RN nurses?Because of the many areas of medical concern that nurses serve and the above-mentioned types of nursing services, the number of possible jobs for a nurse will be the number of fields of Medical Science multiplied by the number of service types. Obviously, the opportunities are ideally inexhaustible, considering that world population is growing in numbers, if not in terms of birth rate.Facts about US populationToday, the batch of people in the US between age of 46 to 65 belong to that special group called “boom babies” who were born between 1947 and 1964, immediately after World War II. This period is characterized by a high birth rate percentage, peaking at 2 % in 1950 and fluctuating down to 1.4 in 1964. Since then the birth rate has dropped to below 1 %.The “boom babies” represent a dramatic rise in the population. It is anticipated that as the people belonging to this batch age, the need for geriatric nursing care will constantly rise. If we were to consider the youngest individuals in the group (aged 45), we would expect the need for geriatric nursing care to up for the next 35 or 40 years. And considering that elderly patients may have other problems besides their old age to contend with, we should anticipate the over-all need for nurses to rise within that period.What about the Recession?The nursing profession has not remained unaffected by the economic crisis in the sense that a great number of lay-offs have been witnessed since 2007. But as a result, the number of RN nurses who are employed in hospitals is far below the population of patients that have to be attended to. Because of this current shortage, hospitals are hiring once more.Besides openings in health care institutions, RN nurses should not have difficulty finding jobs with the private sector. There are millions of people needing health care of one kind or another who would prefer to stay at home. An RN with initiative should never find himself/herself without practice.
Three Emerging Technologies that Will Change the World
I was speaking with a friend the other night about his great grandfather. His great grandfather was born in 1875. He lived until 1965. Can you imagine the technology that this man saw come online? Let me name a few: the typewriter, the electric dental drill, the telephone, the phonograph, the incandescent light bulb, the hearing aid, the electric fan, the dishwasher, the escalator, the airplane, the Model T automobile, the air conditioner, the defibrillator, the atomic bomb, the electric guitar, the nuclear submarine, nylon, the polio vaccine, and the laser. He died right when the first minicomputer was coming to fruition. All of that in the span of his lifetime. Which leads me to the topic of this article. Technology has completely changed the way we live. And technological advances have accelerated at unbelievable speeds. Technology is converging in ways no one could have foreseen. I want to highlight some of the most interesting technologies out there. These are technologies that will change the world, for good and bad.Nano TechnologyProbably the most interesting and frightening of the emerging technologies is nano technology. Nano technology is a cross disciplinary field that deals with building and synthesizing materials at scales of 100nm or less. Nano technology usually works in one of two ways. It either pulls smaller parts together to build or it breaks bigger parts down. The parts are then used to form smaller, new materials. But why is nano technology so important?Nano technology is important because it will have massive effects across every area of life. As I write this, researchers are working on a nano particle to target cancer cells in lungs. In 2004, Rice University tested gold nano particle cancer treatment. In this treatment, these 150 nanometer gold particles were injected into the blood stream of cancerous mice. Gold particles at this size pass into tumors, but not healthy tissue. The researchers then passed infrared through the mice. The tumorous cells absorbed the infrared, heated up, and were destroyed. They are also working on quantum dots that allow doctors to easily identify multiple diseases quickly and accurately. But the uses don’t stop there. Nanotechnology will drive down the scale of electronics. This will lead incredibly small devices. The applications are limitless. And you can bet that the military will be clamoring for nano technology. The military is looking to have numerous nanotechnologies online by the year 2015. Such advances include performance enhancing nanotechnology that aids bodily functions. These will include response times, oxygen use, and heightened senses. But nanotechnology can also be used for reconnaissance and combat. Nanobots could scout areas without being seen. They could also enter into enemies for espionage. They could kill targets from within the host’s body. The possibilities are frightening.Alternative Energy & FuelsWhen gas prices skyrocketed this past year, many people suddenly took an interest in alternative energy and fuels. And because demand rose, companies suddenly found themselves forced to take interest. Most of the common arguments for alternative energy and fuels center around issues of pollution, cost, dependence, and jobs.What most people don’t realize is that alternative energy and fuels always have environmental effects. This can be in the form of heat generation, air pollutants, waste by-products, land usage, extraction, etc. Instead, we have to talk about pros and cons around each type of energy and fuel. There is no silver bullet. Costs, dependence, and jobs also vary depending on the energy type.There are a host of alternative energies being tested. Wind powered energy plants are already in place in many parts of the world. Solar energy production has taken huge steps forward with the help of nano technology. One such company is Nanosolar. Nanosolar is producing solar cells that are 100 times thinner than conventional cells. Not only are the cells cheaper to produce, but they also convert the solar energy much more efficiently. Ocean thermal energy conversion (OTEC) uses the temperature differences in the ocean layers to produce energy. And OTEC can utilize this colder water (36 degree F cooler) in other things like on shore agriculture and refrigeration. And the list goes on.Massive interest was generated in alternative fuels this past year when gas prices hit record levels. New developments in battery technology could help. One such development is Millennium Cell’s hydrogen battery technology. This technology differs greatly from traditional rechargeable batteries in that it’s instantly rechargeable. It also has a much great efficiency for energy conversion, so it is much smaller and lighter. There is also greater reuse efficiency since you don’t need to replace the entire battery. You only need to replace the energy module. Developments are continuing in biodiesel, electric, hydrogen, methanol, etc. I think there could be some serious future synergy between nano technology and alternative energy.”Bionetics”This is my name for the incorporation of technology into the body. The dermal display is a great indication of things to come. Though I have yet to find a working demo version of this concept, I have no doubt that it will become a reality. The display would be driven by millions of nanobots. These nanobots would display light when touched. This would print a display onto your hand, or wherever the nanobot display would be housed. And this is where it gets really interesting. The display nanobots would be connected to millions of other fixed and mobile nanobots throughout the patient’s body. This would give instant readings on hundreds of vital statistics. Again, nanotechnology plays a strong role here.The bionics revolution is already underway. There have been four major cases of robotic limbs recently, the latest being a woman. The robotic limbs take advantage of the functional nerve endings in the limb stump. These nerve endings are used to actuate the robotic limb and to provide feedback to the brain. More money is being poured into robotic limbs every year.”Functional bionetics” are implants that enhance our lives. And you may be surprised to know that people are actively doing this as I write. People are inserting tiny electronics in their bodies that will unlock their front doors and their cars. The same technology is being used to unlock computers. But it doesn’t stop there. There is talk of implanting devices that will carry health information. You could be carted into a hospital totally unconscious and they would be able to access all of your past medical history. Most of this is done through RFID technology.”Bionetic networks” will be networks of connected bionetic devices. This would allow people to share sensation, feelings, and communication. If this sounds completely fictional, I invite you to consider the work of Kevin Warwick, Professor of Cybernetics at the University of Reading, England. He has implanted an extra-sensory device that interfaces with one put in his wife. They were implanted in their arms. The first experiments are aimed at exchanging sensory inputs, like pain. The hope is to extend that to other, more complicated neurological processes like thoughts and emotion. Obviously, that would drastically change relationships and indeed the world. Forget about your teens text messaging, maybe they will be brain linking in the future. Now that’s really scary!What will we be able to say came online in our lifetimes? I’m sure we could already list a lot of important technologies. But keep your eyes out for these emerging technologies. They are set to change the rules of our world. These technologies will upset economies, change military tactics, empower people, and be used to control others. Keep an eye on them.